About

Smarty Family Corporation (founded in 1994 as "Europroduct") is a leader in the children's goods market and the largest family-oriented company in Ukraine.

The company’s business includes the largest network of children's stores in the country ("Antoshka") and national distribution that exclusively represents brands of global leaders in the children's goods market. RedHead Distribution accounts for 70% of the national baby food market, and the company aims to secure a leading position in the categories of baby food, family nutrition, toys, baby hygiene, and accessories.

Main Advantages of the Distribution Department:

• Extensive knowledge of the market and consumer base in the baby food category.
• Corporate experience in developing its own retail network ("Antoshka") and the ability to leverage it for joint marketing programs with distribution partners.
• Implementation of assortment matrices and category management services, with the capability to fully manage and supply children's sections in supermarkets.