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ATTENTION-ATTENTION!!!
Dear colleagues,
We present to your attention the activity plan for the MONOPOLY brand for Q1 2017, starting on January 10!
In the attachment, you will find a detailed description of all project stages, and below is a brief overview.
WE INVITE YOU TO JOIN THIS GLOBAL EVENT!
AND SHARE INFORMATION ABOUT THE ACTIVITIES ON AVAILABLE RESOURCES (STORES, SOCIAL NETWORKS, WEBSITES, ETC.).
The activities around Hasbro's most famous brand include three stages.
All print and online materials for each stage will be provided in advance.
JANUARY 10–31 – GLOBAL VOTING!
The whole world will vote for tokens to be included in the NEW version of Monopoly Classic.
Voting will take place on a single global portal votemonopoly.com (launching January 10).
The portal is translated into all major languages of the world, including Ukrainian!
Hasbro is launching massive support. Don’t miss your chance to be part of this historic event!
JANUARY 1–28 – PROMOTION OF THE CURRENT MONOPOLY CLASSIC VERSION ART. 00009 ON TV!
To support sales, throughout February, ads for the Classic Monopoly art. 00009 will air on TV with the call:
“LAST CHANCE TO BUY MONOPOLY WITH CLASSIC TOKENS.”
* only in Ukraine
MARCH 17–19 – RETAIL PROMOTION “MONOPOLY MILLIONAIRE FOR 99* UAH WITH THE PURCHASE OF CLASSIC MONOPOLY!”
Celebrating WORLD MONOPOLY DAY (March 19) with a super promotion in retail.
Participation conditions for partners:
- launch the announcement on all available resources starting March 1
- run the promotion from March 17 to March 19
- deliver and distribute the prize fund to stores before the start of the promotion
*terms and price of the prize Monopoly are subject to final agreement one month before the start of the promotion.
Let us remind you that a NEW Monopoly Classic art. C1009 with winning tokens will be released in the fall!
The current version 00009 will never be on sale again.