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Lisciani is a global educational company that has been designing, developing, and producing educational toys for over 30 years to improve the lives of children and their families. Lisciani is also a research center for children's learning strategies.
The games and toys produced by the company cover all stages of childhood development, from the first months of life to early adolescence, with a wide range of specialized, high-educational products.
The company’s brands have gained leading positions in the global toy market over time. This exclusive expertise has allowed the company to develop its own educational methodology, which has been recognized and valued worldwide for its effectiveness.
HERITAGE & BRAND
The company has a unique publishing background in the European industry, as it was originally founded as a publishing house focused on pedagogy and education.
Giuseppe Lisciani, the company’s founder, was an internationally recognized university researcher who contributed to the establishment of pedagogy as a science. This exclusive knowledge enabled the company to develop its own educational methodology, which has been globally acknowledged and appreciated for its effectiveness.
Our pursuit of innovative learning methods has never ceased, and today it remains the driving force behind each game. That’s why, when you talk about Lisciani, you’re talking about the history of Italian educational games.
The group owns several successful historic brands such as Carotina, I’m a Genius, Ludoteca, and Hi-Tech Educativo, as well as recent additions like Crazy Science, Giocare Educare, and Kids Love Monsters. These brands, loved by children, have become true symbols of effective and entertaining learning, accompanying families through the educational growth and development cycle of their children. The company also holds licenses for beloved children’s characters, including Barbie, Peppa Pig, Bing, Masha and the Bear, and many characters from the world of Walt Disney.
With extensive experience in this sector, Lisciani Group applies its expertise in planning and developing high-quality educational products, studying various pedagogical trends, and offering innovative learning tools.
The group is a leader in Italy in the high-tech market for children and teenagers, thanks to its Hi-Tech Educativo product range, which helps them explore new digital technologies in a safe and enjoyable way through our exclusive educational programs.
As the renowned American sociologist Marshall McLuhan once said: "Anyone who tries to distinguish between education and entertainment doesn’t understand that education must be entertaining, and entertainment must be educational."
Lisciani products promote learning through play, a concept now known as edutainment: learning while having fun.
Lisciani games enhance family life by bringing people together, encouraging play, and fostering the development of young children and adults alike. Research in pedagogy and education has shown that improving academic performance in childhood is one of the key factors in ensuring a better quality of life for children.
Our production is "Made in Italy," with a strong customer focus and a deep commitment to environmental and safety standards, ensuring first-class quality checks and customer loyalty.
Finally, the group's products guarantee learning; they lay the foundation for skill development while also fostering children's psychophysical growth, relationships, well-being, sociability, and harmonious development. That is why Lisciani Group products are considered the "Best in Education."